Posts tagged ‘animation’

January 23, 2012

When Worlds Collide

If you read my About section, you’ll see that I’m an animator by day and a wanna-be fashionista all the time. I spend a good 9 hours sitting in front of my computer and it’s my responsibility as an animator and a human being, to always be on the lookout for inspiration. I scour the web each and every day for color palettes, fashion finds, new and interesting stories and animations, anything that will inspire creativity, new ideas and, well, to pass the time. Lately by luck or just a more tuned in state of mind,  I have found plenty of luxury brands turning to animation to tell their unique stories. I thought I would do a round up of some of my latest finds and share them with you!

It’s not often that animation and fashion mix but when they do, I am happiest.

Diane von Furstenberg

Kate Spade

Jason Wu

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September 9, 2011

When Worlds Collide – Fashion and Stop Motion

For me, fashion is an obsessive hobby or should I say turning into an obsessive way of life: reading the Vogue September Issue for the umpteenth time, perusing the fashion blogs, looking for online deals, learning about the fashion events in Atlanta and how to go to them. You get the idea. I’m even considering taking daily photos. Just not sure how self-absorbed that is and not liking being in front of the camera. I’m in fashion overload mode, but one of my other passions is my career, an area that I don’t really give much attention to in this blog. I work for a really exciting and creative animation studio. I won’t go into too much detail, but I am an After Effects artist and designer. I animate commercials for TV, show openings, pretty much anything that requires motion, I do my best to make it move! I even dabble in a wee bit ‘0 stop motion. Unless I’m animating something for a cosmetics client though, rarely do fashion and animation collide in my world. However, I have come across two really interesting high fashion advertisements this past week that are stop motion animations! One for Chanel and another for American Apparel that I’m stoked to share. I never would have thought that the highest fashion house would ever consider using such an unexpected process. I love the contrast of high vs low art in this Chanel ad, but it’s so well done that Chanel elevates the technique. Okay, okay, enough of the art speak. Just take it all in and enjoy! Happy Friday

This equally impressive American Apparel ad is a bit more what you would expect from the urban clothing company, but still just as much fun to watch!